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14:30 Thursday 11 September 2014  Written by Philip Dewey

Liquid Windsor apologises 'unreservedly' for 'irresponsible' tweet

A Tweet posted by Liquid Windsor asked followers if they wanted to 'end up like' the woman pictured.
A Tweet posted by Liquid Windsor asked followers if they wanted to 'end up like' the woman pictured.

A tweet from a Windsor nightclub featuring a photo of a semi-naked and seemingly unconscious woman has been criticised by a councillor as 'irresponsible advertising'.

Liquid Nightclub, in William Street, posted the photograph and an accompanying message on social media platform Twitter on Tuesday.

The post, which has since been deleted, included the picture of the woman surrounded by empty bottles along with the caption: "Want to end up like her? We're giving away a free booth to groups of girls this friday. DM [direct message] us #Mortal."

The town's night-time economy, and how to police it, has become a regular feature on Royal Borough agendas in recent months.

Councillors have previously agreed to campaign for changes to the Licensing Act 2003 to give local authorities more flexibility in dealing with anti-social behaviour during the night-time.

Cllr David Hilton, (Con, Ascot and Cheapside), chairman of the council's crime and disorder overview and scrutiny panel, said: "This photograph is totally alien to what the council may argue is responsible advertising or promoting responsible drinking.

"Getting legless, as this young lady appears to be, is exactly what we want to prevent because it leads to the worst kinds of crime and disorder, and young ladies getting in this state puts them at enormous personal risk."

A spokeswoman from Liquid said: "We apologise unreservedly for any offence caused. Liquid Windsor is a responsible operator and does not condone or promote irresponsible drinking.

"The post was unauthorised and against company policy, and it was removed within 40 minutes. 

"A disciplinary investigation is now underway and we will be reviewing our social media procedures to ensure this doesn't happen again."

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