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11:30 Friday 06 June 2014  Written by Philip Dewey

Windsor and Eton Brewery launches Brazilian World Cup beer

Windsor and Eton Brewery have launched their new beer Maracanã
Windsor and Eton Brewery have launched their new beer Maracanã

A Brazilian beer specially brewed for the World Cup has been launched by a Windsor brewery ahead of the tournament.

Windsor and Eton Brewery, based in Vansittart Industrial Estate, has collaborated with Brazilian brewers Container, based in Blumenau - the craft brewing centre of Brazil, to create the blonde golden ale.

The beer, named Maracanã after the Rio de Janeiro stadium which will play host to the World Cup final, was launched in the UK on Monday, while the Brazilian counterpart has been launched under the name Wembley.

Paddy Johnson, master brewer of Windsor and Eton Brewery, said: "We were visited by Zezzo Mais and Henrique Ferreira from the Container brewery in November.

"We talked about making a collaborative beer and once we agreed on the recipe we began brewing it here in Windsor and in Brazil."

The four per cent beer was brewed using acai and guava fruits, a technique frequently used in Brazil, to give it a fruity flavour.

The first brew of the beer, worth 5,000 pints, sold out in four days, and is proving to be a firm favourite with football fans.

Paddy added: "We wanted to do something special for the World Cup which is how the collaboration came about.

"The fact it has such an authentic story and has had a good reaction from customers is very positive."

The brewery will be opening up its bar for some of the group stage matches, including all three of England's games and the opening match between Brazil and Croatia.

Pub goers are asked to contact the brewery before attending the matches at the bar as each session is expected to be sold out.

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