A company specialising in point of sale marketing is spreading the love today about its futuristic take on traditional blackboard signs.

Based on the latest electronic technology from China and manufactured to exacting UK safety standards, Screen Wizzard is an innovative backlit LED writing screen that combines the power of neon with the convenience of a traditional promotional display.

The screens are sized to fit in a window but are also portable enough to hang from the ceiling and robust enough to use outside.

Screen Wizzard founder Mindy Paul dressed one up specially for Valentine's to demonstrate how eyecatching the product can be. Tomorrow it will be entirely different.

He originally spotted one in Shanghai and spent the long flight back contemplating the promotional possibilities the screen could bring to his retail outlet.

Before promoting and selling the screens in the UK, a number of design, usability and build issues needed to be addressed and now, after months of research and development, it is being marketed to small and medium sized businesses.

Each Screen Wizzard can display a bright neon static image or can be simply and swiftly configured to display a dazzling array of colour. Messages, drawings and images can be daubed on to the screen using special neon pens and then erased at the end of the day or even at the end of each hour.