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Dad calls victory over Lego promotion in the Sun newspaper

Dad calls victory over Lego promotion in the Sun newspaper

Sophie Flowers

Dad calls victory over Lego promotion in the Sun newspaper
No More Page 3 campaigners with 'Leanne' the Lego model at Legoland

A father's battle to stop a Lego promotion in the Sun newspaper has come to an end in a bitter-sweet victory.

On Tuesday last week supporters from the online campaign No More Page 3 brought a 'topless' Lego woman to Legoland in Windsor and Lego's offices in Bath Road, Slough.

They were backing a call by Hertfordshire resident Steve Grout to stop the toy giant running a give-away in the 'family' newspaper, which publishes pictures of topless women daily.

In just a week his petition surged from 2,000 signatures to more than 12,000.

The father-of-two said: "This Tuesday I hear from a supporter that it is their 'final' promotion. I can only presume the 12000+ signatures influenced this change."

But he said despite countless attempts to contact Lego executives in the UK no-one from the company ever acknowledged his emails.

"It has left a very bad impression of the Lego brand I'm afraid," he added. "But importantly I hope the campaign has shown that Lego should take into consideration the impressionable minds of children and promote via outlets with more positive images of women."

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