Another historic Windsor business is closing down at the end of the month.
The Harold Cox and Son jewellery shop has been based behind the Guildhall in Market Street since 1951. The late Mr Cox's son Tony (left) has been in charge since 1982.
This week Tony, 54, told the Express that the business would close on Saturday, October 27.
The news comes only three weeks after it was announced that the family-run John Goodwin Menswear shop in Peascod Street would close after 65 years in the town.
Tony Cox said business had been in decline since well before the recession. Windsor's main shopping area has moved away from the historic Guildhall Island area - the old retail businesses being replaced by restaurants and food venues. Tony's was virtually the last traditional shop on the island.
He blames social change which leaves little room for atmospheric shops like his, selling jewellery, beautiful clocks and fine silver.
He said: "Young people getting married today don't want a traditional tea set or silver salver. Tourists walk by this spot admiring the buildings but they don't come in and buy things."
Looking sadly round the shop - the building dates back to the time of Henry VIII - he said: "I was pushed through that door when I was three days old, so it is quite unsettling now - the thought of turning over the business to someone else."
It does not mark the end for Tony himself, who lives near Bracknell with his wife Sarah.
He is in demand as an experienced silversmith. Taking care of all the trophies presented at the annual Windsor Horse Show is just one of his responsibilities.
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