Traders have hailed the success of a controversial pilot scheme that has seen lower Peascod Street in Windsor pedestrianised.
Business owners say the initiative has helped increase footfall, made the area a more attractive place for shoppers and created 'an ambience'.
The Royal Borough of Windsor and Maidenhead council started a one-year pilot five weeks ago, more than a decade after the idea was first hatched.
Soner Cakir, owner of Avanti Cafe in lower Peascod Street, said changes have 'boosted trade'.
The 42-year-old said: "People now sit outside the cafe more and it has helped with the footfall and more people are coming this way.
"It has made the whole area more attractive."
He said: "It is already better as it is more open and less hassle for everyone - the bus stop did not attract customers at all."
John Goodwin menswear proprietor David Jessey, a backer of the scheme for 10 years, said some of his customers, including mothers with prams, have hailed the changes.
He said: "It has made this part of Peascod Street much more pleasant for residents and visitors alike to shop in.
"It is cleaner and people are not looking over their shoulders to see if a bus or lorry is coming."
Campaigners fought vehemently against the pilot scheme which saw a bus stop moved from Peascod Street to Charles Street.
But West Windsor Residents' Association chairman John Holdstock, said the traders' gain has been at the 'loss of residents'.
He said: "The news I am getting is the bus service is very poor compared with what they had and getting in and out of town is much more difficult for people."
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