The owner of the doomed Windsor menswear shop John Goodwin has been swamped with letters and emails of sympathy since the historic family shop's closure was announced last week.
David Jessey, whose father founded the business in Peascod Street in 1947, said he had received more than 100 messages.
He said: "A lot of our customers are very upset. There seems to be genuine sadness among the people who have supported us."
Mr Jessey spoke last week of the problem for the small independent trader in the current climate. Neighbouring traders have been shocked by the closure of the business, which has operated in the street since 1947.
Sarah Austin from the Cocoa Bean Gift shop in nearby St Leonard's Road, said: "I was so upset. Independent traders stick together and David has helped us so much."
She admitted that after eight years her business had been hit by the recession, eight per cent down on last year. She said: "Last year was not great."
Roz Clarke has run her ladies' clothes shop in the road for 32 years. She described the loss of John Goodwin as 'very sad for the town', adding: "I am lucky because I have a bit of a niche with a regular, loyal clientele - thank goodness. But people do not have the disposable income they did."
Natalie Pandya, 21, is working at the Sienna clothes shop in St Leonard's Road, which is holding its own closing down sale.
She said: "The last shop I worked in near here closed after nine years. I have been working in Windsor since I was 15 and seen so many independent boutiques shut during that time."
Marika Soikkeli owns Huttons Gift Shop in the road. She said: "There are so many empty shops now. When all the independents are gone we could end up with just estate agents and betting shops, Marks and Spencers and Boots for everything else."
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