Windsor Castle will be spectacularly illuminated with images of legendary Olympic rowers over the next four nights.
Images of famous rowers past and present in various states of energy, determination, exaltation and exhaustion will be projected between 9.45pm and midnight between tonight and Saturday.
LOCOG chairman Seb Coe said: "Windsor Castle is an iconic landmark and I'm delighted it is providing a stunning backdrop to the Olympic rowing competition."
The Mayor of Windsor and Maidenhead Cllr Colin Rayner said: "The castle will be a superb focus for everyone in Windsor over the four evenings - residents and visitors alike."
The centre of Windsor will be closed to traffic for the next four nights the illuminations are running, between 8.30pm until midnight.
The closed roads will be Sheet Street, High Street, Thames Street, River Street, Castle Hill, St Albans Street and Peascod Street.
Parking will also be banned, between 7pm and midnight on all spaces and goods vehicle loading bays in Thames Street, as well as High Street on the west side between the Sheet Street junction and the Parish Church.
Life-size Olympic and Paralympic mascots Wenlock and Mandeville have also been placed around Windsor, Maidenhead and Slough to complement the flags and bunting everywhere.
Top Ten Articles
It's time to get voting as readers get their chance to decide the winner of the Independent Retailer of the Year at the inaugural Windsor and Maidenhead Business Awards.
A woman was declared dead in the early hours of this morning (Tuesday) after being pulled out of the water at the Racecourse Marina in Windsor.