An animal charity in Old Windsor says it is concerned by the increasing number of people asking for puppies to give as a Christmas gift to children.
Battersea Dogs and Cats Home in Priest Hill say at least one in 10 people applying to adopt a dog are wanting to give it as a gift for their child.
Charity chiefs say the poor financial climate could be the reason why people are turning to the rescue centre - but is urging people not to buy puppies as presents.
They also say they are concerned people are more worried about what the dog looks like rather than its suitability.
Vicky Snook, senior re-homer, said they are seeing more cases than last year, which is a 'massive concern'.
She said: "It is really alarming that people are getting puppies as Christmas presents for their children and we’re worried that the message of responsible ownership is still not getting through."
Last year the Old Windsor animal home took in over 2,000 dogs and cats, that came in as their owner could not cope or were abandoned.
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