The busiest road in the Royal Borough of Windsor and Maidenhead will now be called Royal Windsor Way to reflect the town's royal connections.
Town chiefs revealed the new name of the Windsor Eton Relief Road - suggested by three people in a competition run in conjunction with the Express - at the Guildhall today.
Council town forum members who made the decision said it will 'stand the test of time', was 'regal and befitting the town centre' and had an 'instant connection' with Windsor.
Mary Bowers, Mary Hodgson and Ian Lucas all put it forward in the contest that attracted 150 entries and won themselves a meal for two each at the Mercure Castle Hotel.
Ian, of Bunces Close, Eton Wick, 61, said it had to have a 'royal connection'.
Suggestions were whittled down to 32 and included nine from pupils at Dedworth Middle School, who won free swimming lessons at Windsor Leisure Centre.
Prince William Way, Diamond Way, Castle View, The Queen's Way and the Queen Elizabeth Causeway also figured among the names suggested - most with royal connections.
Cllr Phill Bicknell, cabinet member for highways and transport, said the key link road is the 'gateway' to Windsor and it was important the name recognised the Queen.
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