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Proud to be grey campaign launched in the Royal Borough

Proud to be grey campaign launched in the Royal Borough

Luke Matthews

Proud to be grey campaign launched in the Royal Borough

Everyone grows old but how people respond to the challenges and opportunities which come about in later life varies.

A 'proud to be grey' campaign has been launched across the Royal Borough to encourage the older generation to stay active and to look for chances to get involved in new pursuits.

The campaign, led by Dr Chris Allen, uses five borough residents as examples of those who still lead busy lives, including journalist and broadcaster Sir Michael Parkinson and Royal Borough councillor David Coppinger.

The initiative aims to challenge ageist attitudes and the official launch was held at the Age Concern Shop in Maidenhead High Street on Sunday for people to meet those fronting the scheme.

"Ageism is rife in society and this may be compounding problems of depression, isolation and anxiety," said Dr Allen.

"Many older patients I see say things like 'I'm past my sell by date', 'I'm too old to be helped,' 'it's too late to change', leading them to give up doing things they could still do and to be pessimistic about life as an old person. 

"Yet we know that those who stay involved and active live longer and happier lives.

"This campaign is about challenging those beliefs and encouraging people to carry on doing whatever they enjoy."

The launch coincided with 'silver Sunday' when a number of facilities in Windsor and Maidenhead were opened free of charge for older residents. 

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