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Maidenhead United release new crest as club prepares to mark its 150th anniversary

After a consultation process involving fans and a decision taken by the club’s committee, Maidenhead United this week unveiled it’s new club crest.

To mark its 150th anniversary the club has designed a new round crest which again features the ‘two for joy’ Magpies flying over Maidenhead Bridge in front of a black and white background. It’s encapsulated by a smart-looking red circle featuring the words Maidenhead United Football Club, 1870.

United are one of only a handful of clubs that can trace their origins as far back as 1870 and this season marks a significant milestone for the Magpies. A programme of celebrations is planned to mark the occasion, although some of those may have to be delayed because of coronavirus.

Maidenhead has involved its supporters in the design of the new badge, with the process starting back in October at an open meeting for all supporters following a home match. An online survey was drawn up following the meeting to give fans a chance to have their say on the key themes they’d like to see associated with the crest. Those themes were then put to a local designer and a number of options were then put to a smaller cross-section of supporters for feedback.

“From there we were proud to unveil the new Maidenhead United club badge to celebrate 150 years of the club, a design which we feel is fit for the next 150 years,” said Magpies media officer Grace Scott.

The club’s fans have also had their say on two special heritage kits which the side will wear during their 150th anniversary season. Official kit supplier UHLSport came up with four designs and, following an online survey, the club opted for a home kit design that has featured heavily in the club’s history. At York Road the players will wear white shirts with black shorts, with a Maltese cross on the jersey, a nod to the club’s first ever matches played in the 1870s. More recently they’ve been associated with black and white stripes but this was the strip of choice from the 1930s through to the early 1990s.

Their new away kit is similar in style to the current Flamengo kit, with its red and black hooped shirts paired with white shorts. It’s a tribute to the kit Maidenhead wore during their first ever FA Cup tie at York Road in 1871. Both kits will be unveiled at some stage ahead of the new season, whenever that might be.

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