02:34AM, Tuesday 26 February 2013
A topless Lego woman was paraded in front of Legoland in Windsor today to protest at the company's relationship with the Sun newspaper.
The No More Page 3 campaign, which is asking the Sun to stop publishing topless photos of women, is protesting at Lego's free toy give-away in the newspaper.
Today the campaigners have visited the Sun headquarters in London with their Lego model 'Leanne', as well as 'bringing her home' to Legoland, Windsor. This afternoon they will go to Lego's base in Bath Road, Slough.
Followers of the campaign on Twitter have besieged the toy giant, with parents threatening to boycott the product unless it ends its affiliation with the Sun.
Lucy Holmes, who started the No More Page 3 campaign, said: "It seems like they don't care.
"They have had thousands of tweets and emails sent to them but they haven't responded."
The petition to end the toy's involvement with the paper was started by dad Steve Grout and has reached 2,485 signatures.
Lucy added: "He started it because he had to explain to his son why there was a picture of a topless woman in the paper when all his son wanted was free Lego."
The group's bid to end page three has reached more than 83,000 supporters and has been discussed in the Houses of Parliament.
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