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Agency helps Apprentice finalists with pitches to Sir Alan Sugar

Agency helps Apprentice finalists with pitches to Sir Alan Sugar

Justin Burns

Agency helps Apprentice finalists with pitches to Sir Alan Sugar
The Penguins team

An event management agency helped this year's finalists in The Apprentice create their final efforts to woo Sir Alan Sugar.

Penguin Events Ltd, based on the Vansittart Estate in Windsor worked with Luisa Zissman and winner Leah Totton for the finale on BBC One on Wednesday last week.

The firm provided creative support for the finalists' crucial final pitch when they showcased business plans to Lord Sugar and his audience of industry experts.

Northern Irish doctor Leah, 25, was hired by the business magnate as his partner and got an investment of £250,000 for her cosmetic procedures business.

Production director Richard Bowden and consultant Max Jelfs were both seen in the programme supporting the candidates and helping to add a creative twist to both presentations.

Richard said: "Working on such a tight turnaround to implement a whole design and presentation within a hugely reduced time-scale was a fantastic challenge.

"We almost started to experience some of the pressure that the finalists themselves must have felt."

Leah delivers her pitch. Picture courtesy of the BBC

He said having a short lead to work with is 'liberating' and decisions and the right call had to be made quickly.

Mr Bowden said Leah and Luisa both had clear ideas of what they wanted and utilised the Penguin team's production and planning expertise to implement their vision.

Nick Hewer, Sir Alan Sugar and Karren Brady

The firm's production team worked on lighting design, decoration and stage dressing for the finalists final pitch.

Penguin said competition was fierce among its own staff and in the end it turned into as much Max vs Richard as Luisa vs Leah, which added to the tension.

Staff also congratulated Leah on her win and wished her success on working with Lord Sugar on her cosmetic procedures clinic business.


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