10:35AM, Friday 31 January 2014
A presentation on how to improve traffic management at Legoland will be given by the Royal Borough at a meeting on Monday.
Councillors will hear the report presented by highways, strategy and traffic manager Ben Smith.
A Legoland representative will also be present to answer questions.
Traffic conditions near the Winkfield Road theme park have been criticised in the past after an experiment in September to ease congestion in Clewer Hill Road ended in chaos.
Legoland said it has been in regular contact with the Royal Borough throughout the year in an effort to find suitable solutions to relieve the situation.
A traffic assessment was released by Legoland last year stating the measures it will be implementing in 2014 to tackle the issue.
These included updated digital signage, wi-fi, live social media updates, improved marketing communication, more full-time employees to update social media and manage car parks, trials to bring traffic from the M4, and the formalisation of the 'left-turn filter' from Winkfield Road.
Other measures include more road signage to highlight alternative routes, temporary traffic lights for peak holidays, and a shuttle bus service from Windsor hotels.
Windsor resident Helen Price, of Illingworth, lives down the road from the theme park and hopes to speak at the meeting.
She said: "My concern is that all these efforts are more than likely to be mitigated if Legoland continues to aggressively market itself.
"According to the accounts filed at Companies House for Legoland Windsor Park Ltd their turnover increased during 2012 to £17.8m, a 40 per cent increase year-on-year, whilst operating profit increased to £1.4m, a 24 per cent increase year-on-year.
"It is therefore my view that Legoland should not shirk any financial costs incurred through delivering traffic-reducing measures."
The meeting of the highways, transport and environment overview and scrutiny panel, which will take place at Maidenhead Town Hall at 6.30pm.
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