09:00AM, Friday 18 April 2014
Hopes are being pinned on a bold, new traffic experiment that may provide the answer to the notorious Legoland traffic congestion.
Between today and Easter Monday new signs will deter traffic for Legoland from turning off the M4 at junction six - a route that often leads to jams along Imperial Road and Winkfield Road, Windsor.
Instead drivers will be encouraged to stay on the M25 until junction 13 - going up Straight Road, Old Windsor, into Albert Road, past the Long Walk and through the Great Park into Winkfield Road South.
Traffic from the other direction will be encouraged to come off the M4 at junction eight/nine, heading up Maidenhead Road, Oakley Green Road, Fifield Lane, Drift Road to Winkfield Road South.
Cllr Geoff Hill (Con, Oldfield) is the Royal Borough's cabinet member for highways and transport. He said: "I'm cautiously optimistic. It is going to be an extensive experiment. We will be counting the traffic before it starts so we can tell the impact the changes have had.
"I really want it to work so it relieves the stress on Imperial Road and Winkfield Road."
But there is a potential problem. Cllr Hill said: "People need to follow the new routes recommended by the signs over the weekend. But if they just follow their Sat Navs along the old routes we have a problem."
The Royal Borough, the Highways Agency, Bracknell Forest Council and a team from Legoland have all collaborated on the experiment, which will be repeated during both May Bank Holidays.
Royal Borough highways manager Ben Smith said: "If this works and does not cause significant disruption elsewhere it could become permanent. We will be collecting all the data we can."
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