10:30AM, Sunday 26 October 2014
It started out due to his frustration of not being able to find fresh maggots in Windsor in 1974.
Now, after 40 years of running the Windsor Angling Centre in St Leonards Road, Malcolm Hicks has closed its doors for the final time.
He made the decision to retire when he reached his 65th birthday, and so Windsor's only angling store closed on Saturday, marking the end of an era for the 65-year-old fishing fan.
"I did not realise how popular I was and the shop, because so many people have come into the shop and been so complimentary," joked Malcolm, of Jubilee Close, in Ascot.
"I am quite pleased it's lasted me all my life and I had the chance to retire."
The father-of-one started fishing when he was eight years old after his father Toby started taking him and his two brothers on fishing trips along the River Thames.
"One of the great things about fishing is its not just catching fish, it's the environment," he said.
"It's being by the lake and on the river. I think that is what I liked. It was always exciting when I caught something. There is a lot of mystery to fishing because you never know what you are going to catch."
Apart from a nearby sports shop which couldn't be relied upon for selling fresh maggots, Malcolm had to travel to Slough to buy the necessary essentials to fuel his hobby, inspiring him to open up his own angling store.
During his time, Malcolm has built up a reputation among his customers who have continued to visit, even if it is just for a bit of advice on fishing.
"It is all knowledge and having a good rapport with your customers," said Malcolm who lives with his partner Sandra.
"I have a good range of items here and I know how they all operate, I know most of the places around here and places to find people if they are seeking a day's fishing."
Although he has faced a number of challenges over the years which have included the diminishing number of young people coming into the sport, Malcolm says he has never looked back.
"There has not being one day I have thought s**t, I have got to go to work today," said Malcolm, who is a member of Old Windsor Angling Club.
"I have never ever thought of giving up, it has been really enjoyable. The customers have made it delightful."
Liquid Leisure Windsor has issued a statement following the death of an 11-year-old girl at the water park on Saturday afternoon.