03:00PM, Friday 19 December 2014
Over the past few weeks businesses in both towns have been encouraged to get their decorations out for the chance to win a coveted trophy, with the public asked to vote for their favourites.
Judging took place on Tuesday and the winners were set to be announced last night at the late-night shopping event in Windsor.
There were four prizes up for grabs - Best Small Display, Best Medium Display, Best Large Display and People's Choice Award - and the Express can now reveal the three businesses which came out on top.
Best Small Display -
Talents, Church Lane, Windsor
Town manager Paul Roach said: "This prize was well deserved. Judges were particularly impressed with the First World War commemoration theming and the amount of detail, which we have been informed by the many public nominations were all hand-made."
Judges also handed the People's Choice Award to Talents, as it received the most public nominations.
Best Medium Display -
Vinegar Hill, St Leonards Road, Windsor
Paul said: "A set of delightful windows were presented by the team at Vinegar Hill this year with lights, Christmassy gifts and also displayed items outside to really make the display appealing to customers walking by."
Best Large Display -
Daniel, Peascod Street, Windsor
Paul said: "Daniel have out shone all of the large displays in the town this year with a toy themed display with tower and life-sized toy soldiers."
The competition also asked members of the public to take a selfie in front of their favourite Christmas display and to upload it to the Visit Windsor Facebook page.
The winner, also due to be announced yesterday, will get £50 to go towards their Christmas shopping.
Judges picked Katerina Sylivestrou's photo, taken outside Foxy Cake Co in Eton High Street.
"We had some great selfies this year," Paul said.
"It was very close on deciding who should win but I loved Katerina's one of Foxy Cakes because it was a genuine selfie taken by her, it's fun and features a photo-bomber inside the shop in the background. Great photo."
Paul thanked everyone who took part in the competition, which was organised by Windsor District Chamber of Commerce and supported by Windsor and Eton Town Partnership and the Express.
See next week's Express for a full report on the winning displays.
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