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Author pens the 'remarkable story' of Berkshire's oldest independent bus firm

Author pens the 'remarkable story' of Berkshire's oldest independent bus firm

Paul Miles

Author pens the 'remarkable story' of Berkshire's oldest independent bus firm

It has been ferrying people around the Windsor and Ascot areas since the 1920s and now White Bus Services is the star of its very own book.


Author Paul Lacey has brought the story of Berkshire’s oldest independent bus operator to life as he charts the birth of the company through to the present day.

The transport enthusiast has been captivated by the story of the bus company ever since he visited the company's Winkfield depot on the way home from The Windsor Boys’ School in 1963.

“I would like people to realise how important it’s all been over the years,” he said.

“People have gone to see their girlfriend or boyfriend [on the bus], gone to the cinema together and are now married, and now their grandchildren are going to school on the bus.

“It really does go through all the generations.”

White Bus Services has been an integral part of the area for the past 93 years and for the last 85 has been in the same family, now controlled by third generation Doug Jeatt from the same base in North Street.

It took 64-year-old Paul about two years to create the book, trawling through years of dusty archives as he compiled a comprehensive illustrative history of the famous white fleet.

During its colourful history the bus company has survived through the emergence of London Transport in 1933 and decades of various changes in how the provision of local bus services is provided.

The book features information on various bus models and routes, including how the company provided a valuable lifeline for the residents and workforce of Windsor Great Park.

Today the 20-strong white bus fleet can be seen throughout the area, including a bus service via Windsor Great Park and numerous school contracts which stretch as far as Camberley.

The Wokingham resident added: “In the 1920s and 1930s there were over 30 operators running in and out of Windsor and this is the last serving independent operator in Windsor.

“It is a remarkable survival story.”

‘White Bus Services’ is available by emailing paul.lacey17@btinternet.com or at local book stores. find us on facebook follow me on twitter

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